The Story So Far…
In Discovering The 3Ps to Launch, Grow or Reinvent Your Career – Part 1, we talked about your passion and purpose as being ‘what’s right with you’ and we outlined some tips on how to tap into your passions. In Part 2 we looked at your purpose as your ‘why’, how to explore this and why it’s significant. In Part 3 we bring this together and look at how to express your passions and your purpose through your Personal Brand, as well as why this is important.
Personal Brand – What it’s not!
At this stage you may have an idea of what your passions are and how they underpin your purpose, along with some ideas around your strengths, values, skills, experience and talents. If not, give me a call (0413 776 564) and I can help you with this.
Before we talk about personal branding, let me share with you that the first time I heard about the concept of a personal brand I actually found it a bit ‘icky’. That’s the technical term! The reason I found it ‘icky’ is that I didn’t really understand it properly. I felt that I needed to decide what I wanted to be and then create a package of myself to represent that. I now know I had it the wrong way around.
Personal branding isn’t about being something you’re not. After all, that’s very difficult to sustain and the truth is that people see straight through it.
What is Personal Branding?
So what is personal branding? Really, it’s about understanding who you are, what your strengths are and how you are unique, and then presenting this to the world, and in particular to the workplace in a genuine, authentic and consistent way. Consistency is important here because consistency is a component of trust and you want people to trust your brand.
Another way to think about your personal brand is as your reputation. It’s your calling card. It’s what you’re known for and how people experience you. Jeff Bezos, Founder of Amazon.com says personal brand is what people say about you when you leave the room. And thinking about your personal brand has become increasingly important with the surge of social media, as you need to think about how you are portraying yourself both in real life and online. This is where it’s really important to know what’s right with you, as we touched on in Part 1.
In thinking about your personal brand, consider:
In all of this, you will start to develop a package of your values, goals, and experience in a way that shows what unique solutions you can offer an employer, be it your current employer or a future employer.
It can take a bit of time to work through your personal brand, but it’s well worth the effort to understand this and how it impacts the way people experience you. Does your Personal Brand represent you accurately and as you would like it to?
In summing up all three parts of this blog:
If you would like some support to explore your passions and purpose and to understand how this will form your personal brand, give me a call (0413 776 564) and we can do this together.
Have a wonderful day.
Laurenne Di Salvo
Leadership & Professional Development Coach | Corporate Trainer | Learning & Development Consultant
0413 776 564